On September 14th, at 4 pm, in Lezzeno, Corte del Governo 565, LArtiZana will be presented, a collection of bags that not only reflects the quality of leather but enhances its beauty through contemporary design.

Let us point out that. LArtiZana, a brand with a unique and exceptional character, which redefines the concept of luxury based on artisanal quality and the excellence of materials, was born from the vision of MOHAMED BOURAOUI, a Canadian entrepreneur passionate about the world of leather and its craftsmanship, was born

The founder, fascinated by the magical atmospheres of leather working, embarked on a journey that led him to the lively Italian metropolises. Here, among workshops and ateliers, he found the inspiration to merge two distant but complementary worlds, thus creating a brand that represents a true dialogue between culture and craftsmanship.

LArtiZana, therefore, is not just a brand, but a celebration of manufacturing art. Each bag and accessory, in fact, is the result of a careful selection of fine leathers and a manufacturing process that is meticulously crafted down to the smallest details, where tradition meets innovation. The founder, with a background that combines respect for traditional craftsmanship and a contemporary vision of design, has been able to create a collection that speaks to the senses, transmitting a feeling of authenticity and refinement.

The talented Italian designer Daniela Farinetti, who embraced the vision of the Canadian founder, took up this legacy and gave it concrete form.

Farinetti, with her experience and creativity, has been able to blend the solid tradition of leather art with the unmistakable elegance and innovation of Italian design. Her ambitious goal was clear: to transform leather, a material as ancient as it is versatile, into a demonstration of contemporary fashion capable of asserting itself throughout the world.

Every bag and every accessory created by LArtiZana is, therefore, a declaration of individuality, a unique piece that tells the story of the fusion of worlds and the vision of those who still believe in the beauty of “handmade”. In an era in which artisanal techniques are increasingly rare and precious,

LArtiZana, under the inspired guidance of Daniela Farinetti, is to bring the richness and depth of leather to the global fashion scene, demonstrating that it is possible to combine tradition and innovation, ethics and aesthetics. The brand positions itself as an ambassador of a new luxury, deeply rooted in the land, history and culture, but flying high towards new horizons of style and modernity.

We would like to point out that the LArtiZana collection is already available for purchase online on the official website www.lartizana.com.

Original Article Link: focus-online.it