LArtiZana: the new brand of bags is born, a symbol of personality and style, which combines luxury craftsmanship and meets tradition and innovation at the same time

The origins of the bag date back to very ancient times, when from the beginning the byrsa, which indicated leather, was made with natural materials.

Today the bag represents much more than a practical accessory but has become an index of social status and a real style statement.

Its fascinating story inspired the visionary alliance of Mohamed Bouraoui, a well-known Canadian entrepreneur and the talented Italian designer Daniela Farinetti who together wanted to create handcrafted bags with ancient materials such as fine leather and leather, used and elaborated following the canons of contemporaneity and modernity.

Over the centuries, bags have undergone a significant evolution in terms of both design and materials.

LArtiZana, has thus launched a new challenge between tradition and innovation by combining tradition and trend, with particular attention to the use of eco-sustainable materials.

 A union of stories and cultures in the world: an interweaving that generates unique products; Exclusive bag models anchored to ancient traditions and craftsmanship but with modern originality that revolutionizes the world of accessories: a concept of luxury and elegance based on craftsmanship quality and the excellence of ancient materials.

LArtiZana thus becomes a celebration of the art of manufacturing. authenticity and refinement that together with Italian "made in Italy" creativity give rise to unique pieces that tell stories and traditions, intertwining Canadian passion and Italian elegance, creating not only bags, but real bridges between continents, stories and dreams. Each creation is a piece of the world that tells a story, a vision, a dream and then when it is yours it becomes a part of you capable of encompassing all our three lives: public, private and secret.

If you want to dream and be fascinated, come and discover the new collection at the official presentation to be held on September 14, 2024 at the Court of Government 565 in Lezzeno (Como).

LArtiZana is already available for purchase online on the official website www.lartizana.com